Apple launched the iPhone 5c this year now they broke its long standing tradition to keeping its most recent high end phone model on the market and selling it out a discount. And we have a good idea of why it's all about money.
All things done point of us to a recent iPhone tear down conducted by IHS estimating that costs between $173 and $183 to build an iPhone 5c. Which means that it's arround$20 to $30 cheaper per unit to build than the now discounted iPhone 5. The math for Apple is pretty obvious in this case. It could either keep producing a hard to build high end model and sell it on contract for $100 as it's done with other older iPhones, or it could produce an easier to build model for less money and sell it at the same on contract price.
Seen from perspective, its easy to see why Apple isn't too worried about the 5c cutting into its margins anytime soon.
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